When the WBCA and Athletes PR needed a broadcast-quality hype spot for the 2026 Wade Trophy on a tight turnaround, Erin Ryder came on to concept and write it. She tracked down archival footage of Margaret Wade from back in the day, then used AI to fill in the gaps: building the trophy, animating the logo, and adding basketball motion elements, including a scrolling roll call of past winners.

The spot launches a season-long campaign celebrating the trophy’s legacy. It honors the players who’ve earned it and builds excitement for whoever’s next. Proud past, promising future.