GIRL SCOUTS, “YES I AM”

Erin directed and produced the “Yes I Am” campaign, featuring Lisa Ling and Jenna Ortega, in which Girl Scouts of all ages, races and backgrounds were able to showcase being a Girl Scout as an identity, rather than an activity. The spots garnered over 8.5M impressions, 800k video views and 200K clicks and had a 95% percent positive sentiment, with African American girls commenting positively on seeing representation. This was a Pax Pictures production in tandem with Propper Daley and it was shot around Los Angeles. DP: Vanessa Smith